Sara Roddis
What I’m known for
Hey, I’m Sara – funnel strategist, tech tamer, and founder of Fancy Funnels.
With over 6 years of experience working with online business owners—both big and small—I’ve helped launch, scale, and support a huge range of creative, service-based, and coaching businesses. I’ve built a team, supported countless clients (including many with ND brains like mine), and always lead with clarity, compassion, and calm. I’m known for:
- Explaining things in a way that actually makes sense
- Making complicated stuff feel simple and doable
- Helping people go from scattered to strategic (without losing their personality)
Creating systems that feel genuinely supportive, not overwhelming.
I help online business owners create smooth, simple funnels that feel like them and actually get results. Whether you’re DIY-ing your first funnel or handing over your signature offer for a full build, I bring strategy, structure, and a bit of sparkle to the whole process.
Why I do this
I created Fancy Funnels because I saw too many brilliant business owners getting stuck in the chaos of marketing. Tech overwhelm, decision fatigue, half-finished funnels… I’ve been there. And I know how frustrating it is when you’re full of ideas but can’t seem to make them land.
My goal is to simplify all of that. To take the pressure off. To give you clear steps, real support, and smart strategy that actually works for your business. You get to create a customer journey that suits you, your personality and your clients.
Funnels don’t have to be scary. In fact, when they’re done right, they make everything easier! And I hope to bring funnels to you in an accessible way- each one of my packages has been carefully designed to make it as neurodivergent friendly and inclusive as possible. If you are unable to invest in our service I hope you will stick around as I am comitted to also bringing you lots of free resources, mini courses. workshops and resources you can use to help you right away.
Fancy Funnels is led by me, but it’s not a one-woman show. I’m lucky to work alongside Bara and Maggie, who are integral to the client experience and the magic we create behind the scenes.
A Little Extra about me…
I’m based in the UK, love a good voice note, and strongly believe that marketing and funnels can feel good if you have a clear process. I believe marketing and funnels should be approached with curiosity, to try things, to see how you feel, what works, what doesn’t… it’s all an experiment! And I love being part of it.
I’m neurodivergent myself, which is why accessibility, flexibility, and real human support are at the heart of everything I do. I don’t believe in watching webinars for hours- most people struggle to absorb the information! I also don’t believe in absorbing lots of information without action- in order to move forward, you actually have to put in place what you’ve learned. I am usually the person behind the scenes making things happen for my clients.
I don’t just take care of funnels…
I’m also raising three young kids, caring for six chickens, and tending to my fruit orchard at our local allotment (watch this space!). I live in Coventry with my husband and 3 children- we are right in the middle of the Warwickshire/West Midlands border. I am so lucky to call this place home.
When I’m not mapping out customer journeys and building sales pages (or taking care of my family) I can be found watching Vampire Diaries, obsessing over food, or just spending time with my loved ones.
If you’re curious about working together or just want to follow along, I’d love to hear from you. I always welcome friendly faces over on Facebook, Instagram and LinkedIn, please do connect with me personally, not just the brand:
