Have you ever looked at your sales page and thought, “Something’s off”? Maybe something is missing, or you just feel it could be better. Well, I’ve put together some simple tips to help you shape up your sales pages and give them that extra oomph!
1. Check Your User-Friendliness
I’m a firm believer in function over form—make sure your page does exactly what it needs to do before you worry about making it look pretty. Here are some key things to cover (this list isn’t exhaustive):
- Make sure all important dates and times are included (don’t forget to mention time zones!).
- Clearly display the price, or at least a “starting from…” price.
- List any prerequisites or entry requirements (for example, “this is for experienced business owners” or “this is for you if you have a horse aged three or over…”).
- Answer common FAQs so visitors don’t have to hunt for information.
- Detail everything included in your offer.
- Explain what happens after checkout – for instance, that customers will receive an email with their login details.
- Provide clear instructions on how to get support.
- Always link to your Terms & Conditions.
My biggest pet peeve isn’t poor design—it’s sales pages that don’t give enough information. If I want to join something, I’m happy to buy it, even if it’s all in a Google Doc. All I need is the details of what I’ll be getting and what to expect, so I can make an informed decision.
Remember, for every person who asks you a question, there are probably ten more who silently leave the page. That’s why it’s crucial to include as much information and as many FAQs as possible. And if you get new questions after launching your page, update it with the answers!
2. Fine-Tune Your Formatting and Design
Sometimes, if your page feels a bit “off,” a few tweaks to the formatting can make a huge difference. Here are some easy steps to check your formatting:
- Heading Structure:
Ensure your main heading is set as ‘Heading 1’ (H1) and is the largest text on the page. Subsequent headings should follow in order (H2, H3, etc.) and decrease in size. I usually stick to H1 for the title, H2 for section titles, and H3 for smaller headers. As a guide, try H1 at around 60px, H2 at 36px, and H3 at 26px, though this might vary depending on your chosen font. - Text Alignment:
Keep your text consistently aligned—either left or centre. I prefer left alignment because it makes the text easier to follow, but if you think headings look better centred, just make sure the overall alignment is consistent so the page doesn’t look messy. - Colours:
Colours are key. Check that the text contrasts well with the background—if they’re too similar, your content could be hard to read. If in doubt, use Adobe’s Contrast Checker (https://color.adobe.com/create/color-contrast-analyzer) to ensure you’ve got it right.
3. Boost Visualisation on Your Sales Page
A major part of your sales page’s job is to help your reader visualise their life after buying your offer. You want them to see the transformation clearly, and you can achieve that with both imagery and your copy.
- Imagery:
Use images that reflect the change your offer promises. If you don’t have original photos, find good-quality stock photos that match your brand and values. I like to use images from the same photographer (Pexels is a great resource—https://www.pexels.com/) to maintain a cohesive look. For instance, if your page promises more free time, choose images of people enjoying life. If it’s about becoming a TEDx speaker, use photos of confident speakers on stage. Or if your offer helps dogs with separation anxiety, show content, happy dogs. - Copywriting:
Write your sales page as if you’re speaking directly to the reader. Address them as “you” rather than talking about them in the third person. This personal touch makes your message feel more engaging and relatable. Also, don’t just say “Gain back 10 hours a week.” Expand on it: “Gain back 10 hours a week – so you can grow your business, spend more time with your kids, or even pick up a hobby you love.” This helps your reader truly see the benefits of your offer.
Try these tips out and see the difference in your sales pages. I really hope this blog has been helpful! And remember, if you’d like my eyes on your sales page, I offer a free funnel audit session once a month. I review five funnels live during the session, and you even get a chance to ask any burning questions you have.
I also have a membership where you get full access to the Fancy Funnels Vault, co-working and Q&A sessions twice a month, plus heaps of support in my private community. Click [here] to learn more: